Written by Life Coach Carioca Da Gema

Many online purchases are decided by the amount of good reviews a product has (usually in the thousands). But what that does for the small business. More specifically for the 3.7 million microbusinesses (with up to 9 workers) in America.

How much damage can bad reviews cause to a local microbusiness? Let say the Mom-and-Pop sandwich shop at the corner with limited seating and menu; they have served the community and enjoyed a fair living for decades.

Like an avalanche comes the apps. Customers can now order food, have it delivered and rate the entire experience from the convenience of their phone; and above all prices must be comparative.

Good reviews, bad reviews, fake reviews, how good are they?

Between the daily trickery displayed in popular TV shows and the deplorable tactics in our politics I can only assume that the shenanigans between local microbusiness are expectable and to a certain point acceptable as good practices to stay above water. And God Bless America!

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