Redefining Beauty Standards | South Korea

European Blue

 

Visual Artist Eui-Jip Hwang is the Edge of Humanity Magazine contributor of this article.  From his project ‘Live Your Dream’To see Eui-Jip’s projects click on any photograph.

 

Plastic Surgery Sample #1

 

Plastic Surgery Sample #2

 

Pride of Korea

 

“Live Your Dream” explores South Korea’s renewal of the Korean identity, which has been remolded by the mass production of cosmetics within its growing popular culture. Nourished by a subconscious appreciation of Eurocentric beauty standards, the nation has created a multi-billion-dollar beauty industry since its rebirth following the devastating Korean War (1950-1953). By recontextualizing the archives of found advertisements and photographs, the project illustrates what this newly-modified Koreanness entails and what it means for its assimilation towards the dominant culture. Plastic surgery is now the pride of the country and there is a concern for the unknown future.

 

Figure A to B

 

Men Removing Facial Masks

 

From Caribbean Tan to Korean Whitening

 

Pale Like Her

 

Buy Now

 

Woman Pointing Her Eye

 

See also:

Johnny

By Eui-Jip Hwang

 

 

 

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